in partnership with

2023 kicked off our yearlong partnership with .Store—but if you read The Publish Press you probably already knew this.

.Store is an e-commerce-focused domain extension that makes it super simple and intuitive to set up a store and for your audience to understand what they’re here to do.

Their goal? Declutter and enrich the internet namespace for online stores, one .Store domain at a time.

Why .Store?

If you’ve heard us talk about creators launching product lines, you know that ownership of our brand and our independence is important to us—and .Store Domains enables just that.

This year, they launched a program exclusively for creators, Creators.Store. They wanted to add value back to the creator community in a big way. Often, a creator’s name is their brand and that should also be the URL that their audience discovers them by.

creators.store

creators.store

“Your domain is part of your branding. You say it aloud in your videos, it goes on screen—give it the attention it deserves.”
—Samir

Coffee with Creators

In June, we were able to host our first ‘Coffee with Creators’—thanks to .Store.

Held near our HQ in Venice, we hosted creators from all corners of the internet who joined us on a Saturday morning.

A common theme across the conversations: the challenge creators face as their businesses grow. When scaling from solely making videos to ventures like launching merch, your brand extends beyond just your content. That growth is meaningful but comes with more responsibility and considerations.

presspublish.store

presspublish.store

In The Press

  • For someone who’s spent more than a decade laser-focused on making videos, to call MrBeast passionate would be an understatement.

    “I just wake up and obsess over this one thing with my entire soul and it’s great,” Jimmy said recently to Colin and Samir.

    With his obsession comes an attention to detail. Through experience, MrBeast has learned that small tweaks can make the biggest impact.

    Consider his merch store, which Jimmy recently migrated to a .Store domain. Sound familiar? That’s because we did the same with presspublish.store a few months ago.

    The change is helping us and Jimmy meet our audiences exactly where they are—enriching our online brand and making it as intuitive to our customers as possible.

    A branded .store URL is more than just a digital glow-up. It translates to real results: 12% lower CPA, 1.7x more clicks and up to 2.1x more impressions, according to a year-and-a-half-long study, run by the .Store team.

    Hear what Jimmy had to say about the decision to migrate to .Store here.

  • Colin and Samir often say it: brand deals are the lifeblood of the creator economy, followed second by merch. Creators engage their superfans by launching merch and product lines that align with their content and their brand, and mobilize their audience toward an ecommerce site to demonstrate their loyalty.

    Today’s top creators—like Mark Rober, Dude Perfect, Zach King and more—are building unique merch stores and brands to bring their businesses to the next level. And they’re launching them using a .Store domain.

    .Store is the domain extension empowering creators with the flexibility and autonomy to build your ecommerce site wherever makes sense for you—there’s no lock-in to a single platform or service.

    It’s simple for you and intuitive for your audience. Ditch the lengthy URLs and find out why creators are launching their ecommerce sites using a .Store domain.

  • Did you know that merch is a huge part of the music business? Artists like Rihanna, Shakira, and JayZ all have merch lines that drive meaningful sales—especially when they’re on tour.

    While some superfans might wait in the zigzagging line throughout a concert arena to get theirs, all these megastars also have an ecommerce site—all hosted on .Store.

    .Store is the ecommerce domain extension designed for online selling. These multi-hyphenates are known for everything from music to beauty lines to movies and when they send their fans to a website ending in .Store—the audience knows why they're here. The clarity and memorability bring value to their merch brands and businesses, with SEO benefits and search discovery to boot.

    Learn why over 1 million stores (including ours at PressPublish.store!) are built on .Store domains.

Find Your Domain

Secure your own branded URL here for only $0.99 for the first year with code PUBLISH.

A branded .Store URL is more than just a digital glow-up. It translates to real results: 12% lower CPA, 1.7x more clicks, and up to 2.1x more impressions, in comparison to a .COM, according to a year-and-a-half-long study run by the .Store team.