We often get asked, “How did you make it as creators?” Our answer is almost always the same: We just kept pressing publish.

When our direction felt uncertain, when our traction wasn’t strong, when we were questioning the future…we never lost our excitement to develop, film, edit, and share our next big idea. We kept pressing publish.

Turns out, we weren’t alone—pressing publish was the action that bound our whole creator community together. Those simple words were the “Just Do It” for creators.

And the profound impact of those two words—Press Publish—inspired us to create a brand around the feeling. With the words “Press Publish” on a hat or shirt, you could connect with your community, showcase your creator identity, and remind yourself that those ideas you have are worth sharing.

But creating a merch brand that says all that effectively isn’t easy. We’re talking printing, shipping, fulfillment, customer service, returns…the list goes on. To make it work? We needed some help.

Meet the Brand Factory for Creators

We partnered with Fan of a Fan to bring our brand to life. Cofounded in part by the team behind Yes Theory's Seek Discomfort brand, FOAF handled everything from design to garment selection to production to fulfillment so we could continue doing what we do best: making content and building community.

We’ve known the FOAF team for six years, so we say this confidently: It’s a merch company made by creators, for creators. Here’s how our project with FOAF went down →

We had to find the right aesthetic.

We’re meticulous about design because we know our audience cares a ton about it. FOAF understood—they were hands-on, sharing samples and mocks until we nailed the visual identity.